I work with founder CEOs building companies—usually because they're trying to raise capital and running into problems.
I help them figure out what's in their way and fix it
Attract Capital
ACCELERATE TRACTION
Make revenue systematic, not founder-dependent.
The Problem: Traction is there but it's all you. Revenue grows when you sell. Stops when you don't. Investors see through it—they ask "what happens if the founder gets hit by a bus?" and the answer is "company dies."
What We Build: Sales processes that work without you. Repeatable customer acquisition. Clean metrics that prove the business model works (CAC, LTV, retention). Revenue that scales because the system works, not because you're heroic.
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ELEVATE LEADERSHIP
Teams that execute together without dysfunction.
The Problem: You've hired good people but they're not executing. Strategy doesn't translate to action. Everyone's running their own function with no alignment. You're the bottleneck for every decision. It's slow, frustrating, and expensive.
What We Build: Leadership infrastructure across all levels—CEO to managers. Monthly 1-on-1 mentoring for each person. Individual development for every key leader. Team alignment that creates execution without micromanaging. The kind of leadership team investors want to back.
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ATTRACT CAPITAL
Get investor-ready and navigate the raise.
The Problem: ou're pitching but investors keep passing. Sometimes they say "come back when you have more traction." Sometimes it's "we're not sure about the team." Sometimes it's vague. But the pattern is clear—they see gaps you haven't fixed yet.
What We Build: Systematic traction that proves the model works. A leadership team investors want to back. The positioning, story, and materials that get investor attention. Then we navigate the raise together—who to talk to, how to negotiate, how to close.
MONTHLY MENTORING
1-on-1 sessions with you and your key leaders—CEO, executives, managers. Each person gets individual development specific to their role and challenges. We work through what's actually in your way.
WEEKLY ACCOUNTABILITY
Structured check-ins to maintain momentum and address obstacles as they emerge. Keep things moving between monthly sessions.
QUARTERLY OFFSITES
Strategic alignment sessions for your leadership team (when you have one). Planning, culture development, cross-functional collaboration. Get everyone rowing in the same direction.
THE ENGAGEMENT MODEL
We start with you—just you and me, 1-on-1.
As your company scales and you build your team, the engagement expands to include your key leaders. I start working 1-on-1 with each of them—VP Sales, CTO, COO, whoever needs development.

HOW THIS WORKS
I embed with founder CEOs for years as they scale—not months, not sessions, but years-long partnerships.
Examples:
→ 5+ years with a founder from idea
→ $1B exit (55 leaders mentored)
→ Multi-year engagements with Inc. 5000 companies building leadership infrastructure
→ Long-term partnerships across seed stage to growth stage
That's the model: embedded mentorship that builds infrastructure over time.
Roger Andrus
TRACK RECORD
✔ 1,000+ companies funded
✔ 53+ companies listed on the Inc. 5000
✔ $1B+ in sales, capital, and exits
✔ 17x average valuation growth
✔ 23+ successful exits
✔ Founded two accelerators
I work with 3-5 companies at a time.
If you're a founder CEO trying to raise capital and running into walls, or you've raised and need to actually build the company—let's talk.