Engineer Your Edge™

Prevent $100K+ Mistakes. Unlock $1M+ Growth.

Facing a $100K+ problem or chasing a $1M+ opportunity?
We help founders secure capital, accelerate traction, and elevate leadership — so you can scale with clarity and confidence.

The 3 Levers That Prevent Costly Mistakes

Secure Capital

Investors fund confidence, not confusion. Avoid $200K+ funding delays by refining your story, model, and raise strategy.

Accelerate Traction

Hustle without systems bleeds cash. Stop the $500K+ plateau with GTM strategies and sales models that generate predictable revenue.

Elevate Leadership

Misalignment and burnout can cost millions. Build clarity and conviction to align teams, scale culture, and lead under pressure.

Signature Programs

Funding Edge™ — The $200K+ Raise Delay Problem
A confused story or weak model can stall your raise for months, costing $200K+ in burn. We sharpen your narrative, pitch, and plan so you walk in investor-ready.

Execution Edge™ — The $500K+ Traction Plateau
Stalled growth costs more than lost revenue — it drains momentum, focus, and investor confidence. We align strategy, systems, and people to break through the plateau and drive predictable growth.

Leadership Edge™ — The $500K+ Misalignment Drag
Misalignment and indecision cost teams millions in lost productivity. We mentor founders to align leadership, prevent burnout, and scale culture without losing focus.

Founder’s Edge Roadmap™
Your starting point: a strategic diagnostic that pinpoints where you are and what to do next.

Strategic Service Tracks -

Where we focus to deliver measurable value:


Capital Readiness

  • Funding strategy and raise prep

  • Investor narrative and model clarity

  • Deal structure insight and alignment



Strategic Execution

  • GTM acceleration and sales systems

  • Operational alignment and growth sprints

  • Founder-to-CEO transition support


Founder Leadership

  • Executive mentoring and decision support

  • High-stakes clarity sessions

  • Ongoing strategic thinking partnership


How We Work

Fast, Focused, and Founder-Centric

1. Diagnose the Bottleneck

We start with a strategic diagnostic to pinpoint your biggest leverage point.

2. Solve the Right Problem
We design a focused sprint or roadmap that accelerates results — preventing wasted effort, cash, and time.

3. Build with Confidence

We partner through implementation — from capital to culture to execution — so decisions stick.

Roger Andrus

Read More

Why Founders Choose Us

Founders don’t hire me for coaching. They hire me to prevent 6-figure mistakes and accelerate 7-figure outcomes. I don’t sit on the sidelines — I think with you in the fire.

When the next decision could cost six figures or more, frameworks alone aren’t enough. You need clarity, calm judgment, and a partner who helps you move decisively.

Proven Impact:

✔ 1,000+ companies funded

✔ 53+ companies listed on the Inc. 5000

✔ $1B+ in sales, capital, and exits

✔ 17x average valuation growth

✔ 23+ successful exits